New Look Construction

Home Builder, Custom Home Builder and Commercial Construction

Located in Scarborough serving Scarborough, Pickering, Ajax, and surrounding areas.

call us at
(647) 371-1904Call Now!

Privacy Policy & SMS Communication Policy

New Look Construction

Effective Date: March, 25th 2026

New Look Construction (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information in compliance with applicable laws, including Canada’s Anti-Spam Law (CASL) and SMS communication standards required by CRM and messaging platforms such as GoHighLevel.

1. Information We Collect

We collect personal information through the following methods:

Information You Provide

  • Name
  • Email address
  • Phone number
  • Property address
  • Project details or inquiries
  • SMS opt-in consent (web forms, landing pages, or other opt-in methods)

Automatically Collected Information

  • IP address
  • Browser and device type
  • Website interaction data (pages visited, time spent)
  • Cookies and tracking technologies

2. How We Collect Consent (CASL Compliance)

In accordance with Canada’s Anti-Spam Law (CASL), we only send electronic communications (including SMS and email) when we have obtained:

  • Express Consent (e.g., checking a box, submitting a form, requesting a quote)
    or
  • Implied Consent (e.g., existing business relationship)

All opt-in forms clearly state:

  • What the user is signing up for
  • That consent can be withdrawn at any time
  • That message and data rates may apply (for SMS)

3. How We Use Your Information

Your information is used strictly for business purposes, including:

  • Responding to inquiries and providing estimates
  • Scheduling services and managing projects
  • Sending appointment confirmations and service updates
  • Delivering SMS communications (only with consent)
  • Providing customer support
  • Improving marketing and website performance
  • Complying with legal obligations

We do not sell or share your personal information for marketing purposes.

4. SMS Communication Policy (GoHighLevel Compliance)

By submitting your phone number and opting in, you agree to receive SMS communications from New Look Construction.

Types of Messages

  • Appointment confirmations and reminders
  • Project updates
  • Customer service messages

SMS Disclosures

  • Message frequency may vary
  • Message and data rates may apply
  • You can opt out at any time by replying STOP
  • For help, reply HELP or contact us directly

Required Compliance Statements

  • No mobile information will be shared with third parties or affiliates for marketing/promotional purposes.
  • Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the Text Message services.

5. Information Sharing Policy (Strict Non-Sharing Standard)

We maintain a strict policy regarding your personal data:

  • We do not sell, rent, or share your personal information with third parties or affiliates for marketing or promotional purposes.
  • Your information is used only to deliver our services.

Permitted Use (Operational Only)

We may share limited information with trusted subcontractors or service providers solely for:

  • Customer service
  • Scheduling and job coordination
  • CRM and messaging platform functionality

These parties are contractually obligated to protect your data and are prohibited from using it for any other purpose.

Mandatory Compliance Statement

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Improve website functionality and performance
  • Track user behavior for analytics
  • Optimize advertising campaigns

Users may disable cookies through their browser settings.

7. Data Security Practices

We implement industry-standard safeguards, including:

  • Secure data storage systems
  • Restricted access to personal information
  • Encrypted communication where applicable

While we take reasonable precautions, no system is completely secure.

8. Your Rights Under CASL and Canadian Privacy Laws

As a Canadian resident, you have the right to:

  • Withdraw consent at any time (including SMS and email)
  • Access your personal data
  • Request corrections to inaccurate information

To unsubscribe:

  • Click “unsubscribe” in emails
  • Reply STOP to SMS messages

9. Data Retention

We retain your information only as long as necessary to:

  • Provide services
  • Meet legal and regulatory requirements
  • Maintain business records

10. Third-Party Links

Our website may contain links to external websites. We are not responsible for their privacy practices.

11. Updates to This Policy

We may update this Privacy Policy periodically. Changes will be posted with an updated effective date.

12. Contact Information

For questions about this Privacy Policy or your data:

New Look Construction

Toronto, Ontario, Canada

Email: info@newlookconstruction.ca

Phone: (647) 371-1904

Contact Us